Privacy Policy

## PRIVACY POLICY

**Lina’s Closet**

### 1. Information About the Collection of Personal Data

We appreciate your visit to our website and your interest in Lina’s Closet. Protecting your personal data is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website.

Personal data refers to any information that can be used to identify you personally.

The data controller responsible for processing personal data under the General Data Protection Regulation (GDPR) is:

**Lina’s Closet**
Email: **[info@linascloset.com](mailto:info@linascloset.com)**

We use SSL/TLS encryption to ensure secure transmission of data. You can recognize a secure connection by the “https://” prefix and the lock icon in your browser.

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

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### 2. Data Collection When Visiting Our Website

When you browse our website without registering or submitting information, we only collect technical data that your browser automatically transmits to our servers (server log files). This includes:

* Visited pages
* Date and time of access
* Data volume transferred
* Referrer URL
* Browser type
* Operating system
* IP address (anonymized where possible)

This data is processed based on our legitimate interest in maintaining website stability and security in accordance with Art. 6(1)(f) GDPR. This information is not merged with other data unless unlawful activity is suspected.

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### 3. Cookies

Our website uses cookies to enhance functionality and improve your shopping experience. Cookies are small text files stored on your device.

Some cookies are session-based and deleted automatically when you close your browser. Others remain stored for a defined period to recognize your browser on future visits.

Cookies may collect information such as browser type, location data, and IP addresses. If cookies process personal data, processing is based on:

* Art. 6(1)(b) GDPR for contract-related functionality
* Art. 6(1)(f) GDPR for website optimization and usability

You can manage cookie preferences through your browser settings. Please note that disabling cookies may limit website functionality.

Upon your first visit, you will be asked to consent to non-essential cookies via a cookie banner. You may change your preferences at any time.

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### 4. Contacting Us

When you contact us via email or a contact form, we collect the personal data you provide solely to respond to your inquiry.

The legal basis for processing is Art. 6(1)(f) GDPR. If your request relates to a contract, Art. 6(1)(b) GDPR also applies.

Your data will be deleted once your inquiry is resolved, unless legal retention obligations require otherwise.

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### 5. Customer Accounts and Order Processing

When you create a customer account or place an order, we collect and process personal data necessary to fulfill the contract under Art. 6(1)(b) GDPR.

You may request deletion of your customer account at any time. After contract completion or account deletion, your data will be retained only as required by tax and commercial law and then deleted.

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### 6. Direct Marketing

#### 6.1 Email Newsletter

By subscribing to our newsletter, you consent to receiving promotional emails. Only your email address is required.

We use a double opt-in process. Subscription data (including IP address and timestamp) is stored to prevent misuse.

You may unsubscribe at any time via the link in our emails or by contacting us. Your email will be removed unless legally permitted use applies.

#### 6.2 Marketing Emails to Existing Customers

If you provided your email address during a purchase, we may send you offers related to similar products based on our legitimate interest under Art. 6(1)(f) GDPR.

You can object at any time, and we will stop using your email for marketing immediately.

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### 7. Order Fulfillment and Payment Processing

We share necessary personal data with shipping providers and payment processors solely for order fulfillment under Art. 6(1)(b) GDPR.

#### Payment Providers

**PayPal**
Payments processed via PayPal may require transferring data to PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg. PayPal may conduct credit checks.
Privacy Policy: [https://www.paypal.com/privacy](https://www.paypal.com/privacy)

**SOFORT / Klarna**
Payments are processed by Klarna Bank AB via SOFORT GmbH.
Privacy Policy: [https://www.klarna.com/privacy](https://www.klarna.com/privacy)

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### 8. Review Reminder Emails

If you provide consent, we may send a one-time email requesting a product review. You may withdraw consent at any time by contacting us.

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### 9. Social Media Plugins

Our website includes social sharing buttons for platforms such as Facebook, Instagram, and Google services. These are implemented using privacy-friendly Shariff solutions, meaning no data is transmitted unless you actively click a button.

Please refer to the respective platform privacy policies for more information.

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### 10. Online Advertising and Analytics

#### Google Ads & Conversion Tracking

We use Google Ads to promote our products. Cookies may track ad performance based on legitimate interest under Art. 6(1)(f) GDPR.

#### Google Analytics

We use Google Analytics with IP anonymization to analyze website usage. You can opt out using browser settings or Google’s opt-out tools.

#### Facebook Pixel

With your consent, Facebook Pixel may be used to analyze ad effectiveness. Data is anonymized for us but processed by Facebook according to their policies.

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### 11. Your Rights

You have the right to:

* Access your personal data
* Correct inaccurate data
* Request deletion
* Restrict processing
* Object to processing
* Data portability
* Withdraw consent
* File a complaint with a supervisory authority

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### 12. Data Retention

Personal data is stored only as long as legally required. Once retention periods expire, data is securely deleted unless continued storage is legally justified.

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### 13. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

📧 **[info@linascloset.com](mailto:info@linascloset.com)**

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